South County Tourism Summer 2026 was a TV commercial we concepted and produced for the South County Tourism Council, featuring beloved Rhode Island personality Ian Brownhill as the face of the campaign. Built around Ian’s recognizable presence, sharp delivery, and natural charm, the spot was designed to capture what makes South County feel so effortless in the summer.
Rather than over-selling the destination, we leaned into the idea that South County speaks for itself - with beaches, food, shopping, and coastal character all wrapped into a campaign that felt playful, polished, and distinctly local. Ian brought a familiar and charismatic presence to the piece, giving the campaign a voice that felt both entertaining and authentic across broadcast and digital.
THE CREW
Talent: Ian Brownhill
Director: Dave Sarazen
DP: Rich Ferri
Producer: Charlie Turchetta, Kyle King
1stAC: Kat Holm
Sound: Buck St. Thomas
Wardrobe: Lydia Santangelo
Gaffer: Jeff Hoyt
Grip: Chris Abbey, David Muirhead
PA: Gabby Curtis
BTS: Allison Chenard
Edit: Dave Sarazen
SFX: Rich Ferri
Color: Rob Bessette // Color Refinery