Our Plan

To create an immersive point of view passenger experience, while simultaneously showcasing the shops and restaurants, we have developed a creative concept that seamlessly blends various visual elements. We recognize that each terminal is unique in its layout and shop placements, so our plan allows us to capture the essence of each one. We plan to break down the terminals into sections, using quick shots of every store or their signage, followed by a long and flowing "fly-through" shot to give viewers the experience of traveling through the terminal. This approach will provide a point of view journey, while also highlighting the different shops and restaurants in each section. By using these long "fly-through" shots, viewers will gain a clear understanding of the terminal's layout, as well as the location of each shop and restaurant. Ultimately, our goal is to create a video that not only showcases the ease and accessibility of the airport but also inspires viewers to explore the various shops and dining options available at Boston Logan.

In order to achieve the soaring, immersive shots we envision for these videos, we will utilize a dual-operated camera stabilizer, which provides unmatched stability and precision. This cutting-edge technology ensures that our shots remain smooth and steady, even while in motion. Paired with a rolling dolly system, we are able to move the camera quickly and fluidly through each terminal, allowing us to capture every detail and highlight the unique features of each space. This technique creates an unparalleled sense of movement, and the resulting video appears as if the camera is flying through the terminal, providing viewers with an unforgettable, magical experience.

Each Terminal will receive a unique video, cut into various formats listed in the project deliverables below. The overall airport will combine the best elements of each terminal video, to showcase the cohesion amongst the airport. If there are specific transportation elements between terminals, we can feature those as well.

We put together part of a written storyboard that explains our intended shot selection and layout of the video. The quick, closeup shots will showcase which shops/restaurants are in each section. The long shot, “fly throughs” will provide a sense of layout and accessibility in each section. The exact shot list will change depending on each terminal section. For this example, we used an area of Terminal A and broke it down into color coded sections below: